Merges polling firms that are published under different names. Spellings
that only differ in case, accents, punctuation and white space (such as
"INSA/YouGov" and "INSA YouGov") are merged by popRead() already; this
function is for everything that needs knowledge about the firms, e.g. a firm
that has been renamed or polls published under the name of a partner.
Value
x with the firm column of $polls renamed. The names as
published are kept in the firmRaw column.
Details
Renamings that should apply to every popRead() can be set once with
options(pollofpolls.firms = c(...)). Renamings are not chained: with
c(A = "B", B = "C") firm A becomes B, not C.